People don’t read online the same way that they read paper in their
hands. Learn the essential differences and how to write for your
website, email, and social media so that your writing gets read, and not
ignored! We’ll explore techniques such as chunking your text, writing
great headlines, and making your action items clearly stand out.
goal is to give you the knowledge, tools, priorities and shared
language so that you communicate more effectively online.
Who Should Take This Training?
series is for beginners, experts, and everyone in-between. You should
offer these trainings to ALL your members. These trainings are not
intended to be just for the webmaster or for just the communications
chair. The concepts discussed and tools demonstrated should be
understood by your League's leadership if you're going to be effective
in today's online world.
We strongly encourage your League to
host viewing parties (just like having a movie night!). Your board or
communications committee or interested members get together, watch it
together, and discuss the ideas presented.
May I Share This Training?
The trainings are
created by Nonprofit Marketing Guide's fantastic Kivi Leroux Miller.
We've run similar trainings with Kivi in the past five years to rave
reviews. We're excited to have her creating this custom, updated
training series for League of Women Voters members for 2015-2016. We're
also grateful that she has given us permission to share it publicly, so
that everyone will benefit from it!